A collaborative partnership between Development Solutions Organization (DSO) and Ashoka Future Forward, this project focused on content generation, social media strategy and implementation that engages target audience with the work of leading social entrepreneurs transforming youth employment in Africa.
Team (D.C. Hub)
Future Forward: Innovations for Youth Employment in Africa supports a cohort of 25 fellows — Ashoka Changemakers — to build a global community of citizens who are shifting the conversation from recognizing the problem to creating solutions. Ashoka Changemakers engage Africa's youth in strengthening sense of purpose and create new fields of meaningful employment to improve livelihoods.
Ashoka Changemakers needed help designing and implementing a communications plan that would more effectively communicate its Fellows' accomplishments and encourage financial backers to offer support.
- DSO created seven Fellows’ profiles using the Ashoka Changemakers platform to clearly convey Fellows' story, work and impact;
- DSO more intentionally linked Fellows’ work in Future Forward’s social media channels;
- DSO developed engagement strategies targeting organizations, journalists and bloggers;
- DSO created an infographic to convey one Fellow’s solution in the bigger picture of “What’s the next big opportunity for the world’s youngest continent?”
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