What We Did:
- Conducted research related to donors, social media/channels, website analytics tools, Millennial giving & involvement, and competitors
- Organized student Case Competition, which highlighted students’ creativity, problem-solving, and passion
- Recommended a marketing strategy to maximize outreach via prioritized social media channels
- Recommended a fundraising strategy to maximize sustainable Millennial donations and involvement
- Recommended re-design of POISE Foundation’s website for a cleaner and more attractive interface intended to drive donations and involvement
- Provided specific and actionable steps to execute on recommendations
Testimonial:
“We had been struggling with marketing towards and engagement of younger donors. DSO’s unique approach combined student and professional recommendations that were well thought-out and thorough. Their work was invaluable; we had not been able to address this marketing issue with our limited resources and capacity. The team was very professional and we would highly recommend their services.”
- Shirrell Burton, Director Fund Development at POISE Foundation
Team: Arlane Gordon-Bray, Maria Rymer, Shubhangam Tekriwal, Haejin Hwang, Karthik Kumar